Stop Losing Opportunities You Already Have.
Basecamp gives your business one connected system for your website, CRM, calls, inquiries, booking, follow-up, and reviews.
Built for established service businesses. No advertising budget required.
Call / Form
Incoming inquiry
CRM
Lead captured
AI Response
Instant reply
Booking
Appointment set
Follow-up
Reminder + review
THE PROBLEM
Good Opportunities Get Lost in Bad Systems.
A missed call, slow reply, forgotten follow-up, or scattered customer information can cost you the opportunity before your team even gets a chance to sell.
Basecamp is designed to fix exactly that.
THE SYSTEM
One Place to Capture, Organize, and Follow Up.
WHAT YOU GET
Everything You Need to Build a Stronger Foundation.
Website & Visibility
Professional Website
Design, hosting and maintenance.
Foundational SEO
Local SEO, technical fundamentals and on-page optimization.
Google Business Profile
Optimization and ongoing management.
Website Maintenance
1 minor website change per month.
Leads & Conversion
CRM & Pipeline
Centralized contacts, opportunities and lead tracking.
AI Voice Receptionist + Chatbot
24/7 support for incoming calls and website inquiries.
Instant Lead Response
Missed-call text-back plus SMS/email responses.
Booking + Follow-Up
Appointment scheduling, reminders and standard follow-up.
Reputation Management
Automated Google review requests.
Initial system setup and standard support are included.
Start With Basecamp →AI RECEPTIONIST
What Happens When Nobody Can Answer the Phone?
A prospective customer calls while your team is busy. Basecamp's AI receptionist answers, captures the details, records the lead, and helps book the appointment — before anyone has to call back.
Incoming call…
587-555-0142
Ringing…
- Name
- Sarah Mills
- Phone
- 587-555-0142
- Service
- Roof inspection
- Source
- Phone · AI receptionist
Tuesday · 10:00 AM
Free roof inspection · reminder scheduled
Illustrative example. AI receptionist can help handle calls, capture lead information, and assist with booking when calendar availability permits.
THE OUTCOME
A Business That Responds Faster and Runs Cleaner.
Never Miss the Opportunity
Every call, form, and inquiry gets captured — even after hours.
Keep Everything Organized
Every opportunity has a clear place in your CRM and pipeline.
Follow Up Consistently
Your system keeps working even when your team is busy.
Basecamp doesn't create more demand. It helps you make more of the demand you already have.
CLEAR SCOPE
What's Included at $545/Month?
Everything you need to capture, organize, and follow up with the opportunities you already generate — with honest limits.
Website design, hosting & foundational SEO
Professional design, reliable hosting, local SEO fundamentals.
Google Business Profile management
Optimization and ongoing management.
CRM & sales pipeline
Centralized contacts, opportunities and lead tracking.
AI receptionist & chatbot
Handles incoming calls and website inquiries 24/7.
Lead response, booking & follow-up
Missed-call text-back, instant SMS/email, scheduling, reminders.
Review automation
Automated Google review requests.
One minor website change per month
A single content or layout update, not ongoing development.
Standard setup & support
Initial system configuration and standard support.
Not included: unlimited website development, unlimited custom integrations, unlimited AI voice usage, unlimited calls or SMS, or unlimited CRM seats. Variable AI/phone usage and unusually complex third-party integrations may be billed separately. Usage allowances and website scope are confirmed during setup.
SIMPLE PRICING
One System. One Monthly Price.
BASECAMP
Capture & Organize
- ✓Website + hosting
- ✓Foundational SEO
- ✓Google Business Profile
- ✓CRM + pipeline
- ✓AI voice receptionist
- ✓AI website chatbot
- ✓Instant lead response
- ✓Booking + reminders
- ✓Standard follow-up
- ✓Automated reviews
- ✓1 website change/month
- ✓Setup + support
No advertising budget required.
FAQ
Questions Before You Get Started?
Does Basecamp include advertising?+
No. Basecamp is focused on your digital foundation, CRM, lead capture, follow-up, and conversion system. Paid acquisition is included in Ascent.
Does Basecamp include a website?+
Yes. Professional website design, hosting, maintenance and foundational SEO are included.
What does the AI voice receptionist do?+
It can help handle incoming calls, answer common questions, capture lead information and assist with booking when your team cannot answer.
Can we use our existing website?+
Yes. Rundle can evaluate the existing website and determine whether improving it or rebuilding parts of it makes more sense.
Who is Basecamp best for?+
Businesses already generating inquiries but needing a stronger system to capture, organize and follow up with them.
READY TO BUILD THE FOUNDATION?
Stop Letting Good Opportunities Slip Through the Cracks.
Basecamp gives you the website, CRM, AI receptionist, and follow-up system to handle opportunities better.
Get a Free Growth Audit
A few details and we'll review your customer journey from the outside in.
TALK TO OUR TEAM
Prefer to Talk It Through?
Book a short conversation with our team and we'll talk through what's working, where opportunities may be getting lost, and whether Basecamp is the right fit.
Send Us a Message
Need paid advertising too? Explore Ascent →
Basecamp
$545/mo