Generate More Opportunities. Convert More of Them.
Everything in Basecamp, plus professionally managed Google Search + Performance Max or Meta advertising and advanced follow-up designed to help more opportunities become booked business.
Built for established service businesses doing $500K–$10M+ ready to actively invest in customer acquisition.
One managed channel. One connected system.
Talk to Our TeamFrom Capturing Demand to Creating More of It.
Capture & Respond
- Website
- Google LSA
- CRM
- AI Chat
- Essential Automation
Generate & Convert
Everything in Basecamp
Plus- Google Search + PMax or Meta Ads
- Advanced Sales Automation
- Campaign Landing Pages
- Ongoing Optimization
Basecamp helps you respond to demand that already exists. Ascent adds a managed channel to create more of it — and the follow-up to convert it.
More Traffic Isn't the Goal. More Qualified Opportunities Are.
Ascent connects acquisition, conversion, response, follow-up, and optimization so paid traffic has a system behind it — not just an ad and a hope.
Attract
Generate and capture demand from people likely to need your services.
Capture
Give prospects multiple clear ways to become a lead.
Nurture
Keep leads engaged after the first inquiry.
Convert
Move more opportunities through the sales process.
Attract
Generate and capture demand from people likely to need your services.
Capture
Give prospects multiple clear ways to become a lead.
Nurture
Keep leads engaged after the first inquiry.
Convert
Move more opportunities through the sales process.
The Right Channel Depends on How Your Customers Buy.
We recommend Google Search + Performance Max or Meta Ads based on your market, service, offer, competition and customer buying behaviour — not a one-size-fits-all default.
Customer Search
"roofers near me"
Google Search + Performance Max
Top of results · Clicked
Landing Page
Conversion-focused · Message match
Lead
Sarah · Free estimate request
CRM
Captured · Source: Google
Follow-Up
Instant SMS + email sequence
Google Search + PMax
Often a strong fit when customers actively search for your service when they need it. Performance Max extends reach across Google's other surfaces.
Either way, every lead flows into the same CRM and follow-up system. Retargeting runs on your selected platform.
Not sure which fits? That's the first thing we'll work out together.
Keep Leads From Going Cold — Long After the First Reply.
Basecamp responds instantly. Ascent keeps following up — through no-replies, appointments, and estimates.
New Lead
Sarah · Roof replacement inquiry
Instant Response
"Thanks for reaching out…"
No Response
Auto follow-up scheduled
Follow-Up
Multi-touch re-engage
Appointment Booked
Estimate scheduled
Reminder
24h + 1h before
Estimate Sent
Proposal delivered
Estimate Follow-Up
Sequence until closed
What's automated
- Multi-touch nurture
- Appointment reminders
- No-show recovery
- Estimate follow-up
- Pipeline automations
Paths adapt — a lead who books right away skips the re-engagement steps; a no-show triggers recovery. Illustrative example of how the system works — not a client case study.
We Don't Launch Ads and Leave Them.
Campaigns are tested and adjusted continuously, so budget moves toward what's working.
Ad / Campaign A
→ Increase focus
Ad / Campaign B
→ Keep learning
Ad / Campaign C
→ Replace / adjust
Ad / Campaign D
→ Replaces underperformer
Budget moves toward what's working. New tests take the place of what isn't — so the system keeps improving.
What Rundle continually works on:
Paid Traffic Needs Somewhere Good to Land.
Where it helps, we build campaign-specific landing pages so the ad, the offer, and the page say the same thing.
Welcome to Our Website
We are a family-owned service company. Call us for a quote.
Learn MoreNo reviews · No clear offer · Ad clicks land here
Before Rundle
- Disconnected message
- Weak CTA
- Poor mobile experience
- No CRM capture
Built for Businesses Ready to Generate More Demand.
A strong fit if:
- Established service business doing $500K–$10M+
- Capacity for more customers
- Ready to invest $1,000+/month in paid media
- Wants ongoing, actively managed acquisition
- Wants stronger follow-up
Probably not the right fit if:
- You want a one-time campaign
- Your ad budget is below the recommended level
- You want guaranteed lead volumes
- You don't have capacity for more work
Need multiple channels and continuous scaling? That's Summit.
Transparent by Design.
Founder-led strategy
You work with the people setting the strategy.
Ad spend kept separate
You pay the platform directly, so every media dollar is visible.
Your accounts
Ad accounts are client-owned where applicable.
No inflated promises
We don't guarantee lead volumes; we manage toward qualified opportunities.
Channel chosen for fit
Recommended from your market and buying behaviour, not a default.
One connected system
Acquisition, CRM and follow-up managed together.
Three Systems. One Path Up.
Frequently Asked Questions
Yes — website, Google LSA, CRM, AI chat and essential automation are all included.
You can. Ascent's value is running the channel, the landing experience and the follow-up as one system, and adjusting it every week — the part most owners don't have time for.
Paid traffic costs money per click. Without consistent follow-up, many of the leads you pay for go cold before anyone reaches them.
Below that, campaigns usually don't get enough data to test and optimize properly. It's a recommendation for effective management, not a fee.
No. Paid media is separate and paid directly to Google or Meta.
Then we'll recommend Google Search + Performance Max. The channel is chosen from your market, service, offer and competition.
Yes — if the data shows the other channel is a better fit, we'll discuss switching. Running Google and Meta together at once is Summit.
No. We don't guarantee lead volumes; we build and manage the system to generate and convert more qualified opportunities.
Ready to Generate More Opportunities?
If your foundation is in place and you're ready to actively invest in customer acquisition, Ascent connects paid media, conversion, CRM, and follow-up into one managed system.
Paid separately to the ad platform. We'll confirm your foundation, recommend the right channel, and tell you honestly whether Ascent fits.
- We confirm your foundation, then launch your selected channel
- One partner across acquisition, CRM, and follow-up
- Honest fit assessment — no obligation