Growth Systems for Established Service Businesses

More Leads.More Customers.Better Growth.

We help service businesses attract more qualified leads, convert more inquiries into customers, and grow with better marketing and follow-up systems.

Built for established service businesses generating $500K+ annually.

Connected Growth Engine
Illustrative Workflow
AttractGoogle Ads · Meta Ads
CaptureWebsite · Forms
RespondAI Receptionist · SMS
ConvertAppointments · Estimates
GrowReviews · Reactivation
ActivityNew inquiry received

Businesses We've Worked With

Kwaja Construction & Roofing
Acero Artisanal Cuisine
Apex Therapeutics
Flame & Barrel
Keeping Kontourd
Jon Guenter Music
Offidex
Run for stuff
More Leads Aren't Always the Answer

Growth Usually Breaks Between the Click and the Customer.

A good ad can lead to a weak page. A good inquiry can die from slow response. A good estimate can go cold without follow-up.

The Problem

Website traffic, but few inquiries.

The Fix

Conversion-focused pages and clearer calls to action.

The Problem

Missed calls and slow responses.

The Fix

AI receptionist and automated lead follow-up.

The Problem

Estimates that go cold.

The Fix

Automated reminders and timely follow-up.

Find the weak hand-offs before you spend more creating new demand.

Find My Growth Leaks
The Economics of Growth

See the Profit Potential in Your Growth System.

Use your own numbers to explore the upside a connected growth system could create — and where your break-even point sits.

5
020
40%
Your Growth Potential

Potential monthly profit after marketing costs

$5,000/mo

Beyond your break-even point

Customers to break even

2

Additional monthly gross profit

$7,000

Customer scale0 → 20 customers
5 selected
Break-even at 2

3 customers beyond break-even generate $4,200 in profit.

Illustrative scenario only, not a prediction or guarantee. Additional customers are assumed. Estimates exclude taxes and other costs not reflected in gross margin.

What Rundle Builds

Four Systems That Work Together.

Your biggest constraint determines where we focus first.

Create More Qualified Opportunities.

Google SearchPerformance MaxMetaLocal pay-per-leadLanding pagesOffer testing
Explore Paid Advertising
Google Search
Sponsored
Foundation Repair in Edmonton
Northpeak Foundation · Get a free estimate
Landing page → Inquiry → CRM

Best Fit

Built for Businesses With Real Opportunity Flow.

If leads, appointments, or estimates already matter, better systems create leverage.

01

Established

$500K+ in revenue with an existing customer base.

02

Opportunity-Driven

Growth depends on calls, forms, estimates, or appointments.

03

Ready to Improve

You already invest in growth or plan to.

04

Needs Better Systems

Marketing, CRM, follow-up, and sales aren't working together.

Growth Systems

Three Systems. One Clear Path to Growth.

Fix the foundation. Add demand. Scale the system.

FIX THE FOUNDATION
$545/month
  • Website, SEO & Hosting
  • Google Business Profile
  • CRM & Pipeline
  • AI Voice + Chat
  • Instant Lead Response
  • Booking & Follow-Up
  • Reputation Management
  • Setup + Support

Businesses that need a professional digital presence and a reliable system to capture and manage inquiries.

ACQUIRE & CONVERTRecommended · Flagship
$1,445/month+ ad spend
  • Everything in Basecamp
  • Google + Meta Advertising
  • Landing Pages
  • Creative + Campaign Optimization
  • Advanced Nurture
  • Estimate Recovery
  • Customer Reactivation
  • CRO + Reporting

Established businesses ready to consistently generate qualified leads and convert more opportunities into customers.

EXPAND & GROW
$2,945/month+ ad spend
  • Everything in Ascent
  • SEO Content — up to 3 blogs/mo
  • Email Marketing
  • Referral Campaigns
  • Seasonal Campaigns
  • Integrated Growth Strategy
  • Quarterly Strategic Reviews
  • Priority Support

Growing businesses that want a more comprehensive marketing partner focused on acquisition, customer retention and long-term market presence.

Advertising spend is paid directly to the advertising platforms.

Compare Packages

Full Capability Comparison.

Ascent
Website, hosting & foundational SEO
Google Business Profile management
CRM & lead pipeline
AI voice receptionist & website chatbot
Missed-call text-back & instant response
Booking, reminders & standard follow-up
Automated Google review requests
Google Ads management
Meta Ads management
Campaign landing pages
Ad creative strategy & testing
Advanced lead nurture
Estimate / proposal recovery
Customer / dormant-lead reactivation
Conversion rate optimization
Performance reporting
SEO blogs — up to 3/monthAdd-on
Email marketing — 2 campaigns/monthAdd-on
Automated referral campaignsAdd-on
Seasonal marketing campaignsAdd-on
Quarterly strategic reviewsAdd-on
Priority support
Monthly website changes3

Advertising spend is paid directly to the advertising platforms.

Optional Add-Ons

Available to clients who want specific services without upgrading their entire package.

Organic social media management — 2-3 posts/week
$650
SEO blog content — up to 3 articles
$450
Email marketing — 2 campaigns
$350
Referral marketing automation
$150
Seasonal campaign management
$250
Premium strategy & planning
$200

Add-on pricing is subject to an agreed scope. Some services may require initial setup or minimum campaign durations. Organic social media management is not included in any package.

How It Works

Find the Gaps. Build the System.

01

Diagnose

Find where growth is constrained — ads, website, response, follow-up.

02

Build

Fix the highest-priority gaps and connect the right systems.

03

Launch

Activate acquisition and route every opportunity into one process.

04

Optimize

Improve lead quality, bookings, pipeline movement, and conversion over time.

What We Measure

We Measure What Moves the Business.

The system proves itself in opportunities and revenue — not clicks.

Attention

ImpressionsClicks

Useful for diagnosing campaigns — not where the business grows.

Opportunity

Qualified OpportunitiesResponse TimeBooking RateShow Rate

How fast inquiries are answered and how many become conversations.

Revenue

Pipeline ConversionClosed Revenue

Where the system proves itself.

Who's Behind Rundle

Marketing and Sales Shouldn't Live in Separate Worlds.

Matt Chipman

Matt Chipman

Growth Marketing Consultant

Paid Media · Conversion · Offers · CRM & Automation

10+ years in digital marketing plus 8+ years in frontline sales. Built Rundle to fix the whole path from ad to revenue.

Senior-Led Strategy. Accountable Execution.

Your business deserves more than a hands-off marketing provider. Rundle combines experienced strategic oversight with hands-on execution, clear communication and a focus on measurable business outcomes.

LinkedIn
Simon Fitzgerald

Simon Fitzgerald

Managing Partner

Sales Process · Pipeline · Follow-Up · Operations

15+ years in commercial sales and executive recruitment. Built Rundle's sales operations so fewer qualified opportunities slip through the cracks.

Senior-Led Strategy. Accountable Execution.

Your business deserves more than a hands-off marketing provider. Rundle combines experienced strategic oversight with hands-on execution, clear communication and a focus on measurable business outcomes.

LinkedIn

Senior-level oversight, clear accountability, and direct communication on every account.

Why Rundle

Transparent by Design.

Ad spend paid directly to the platforms

Every media dollar is visible — nothing is marked up.

Your accounts, your data

Ad accounts are client-owned where applicable.

No inflated promises

No guaranteed lead numbers — we manage toward real outcomes.

Measured on opportunities and revenue

Not clicks — the metrics that actually move the business.

FAQ

Common Questions.

What exactly does Rundle Growth do?
We build one connected customer acquisition system — advertising, website, CRM, lead response, follow-up, and automation — so more of the opportunities you pay for become customers.
How are Basecamp, Ascent, and Summit different?
Basecamp ($545/mo) is your website, CRM, AI receptionist, and lead-response foundation. Ascent ($1,445/mo + ad spend) adds Google and Meta advertising, landing pages, and nurture. Summit ($2,945/mo + ad spend) adds SEO content, email, referral campaigns, and quarterly strategy.
Do you only run paid advertising?
No. The bigger gains often come from what happens after the lead arrives — faster response, consistent follow-up, and better conversion.
Can you work with our existing website or CRM?
Yes. We build on what you have or recommend upgrades where they create the most leverage.
Is advertising spend included?
No. Paid media is billed directly by the ad platforms — every dollar is visible and separate from our management fees.
Does every business qualify for Local Services Ads?
No. LSA eligibility depends on your industry, location, and Google's requirements. We assess whether it fits during your Growth Audit.
What happens in the Free Growth Audit?
We review your advertising, website, Google presence, and lead response from a customer's perspective — then show you what we'd prioritize first. No cost, no obligation.
Do you work outside home services?
Yes. We work with established service businesses across home services, legal, dental, healthcare, and professional services. If your growth depends on inquiries or appointments, the system applies.

Talk to Our Team

Have Questions Before You Start?

Not sure which growth system fits your business? Tell us a little about what you're working with and we'll point you in the right direction — no pressure, no obligation.

  • Direct access to the people who run the strategy
  • Honest guidance on where to start
  • No hard sell — just a real conversation

Free Growth Audit

Before You Add More Marketing, Find Out Where Growth Is Already Leaking.

We'll review your customer journey from demand through response and follow-up — then show you what we would prioritize first. Free, no obligation, and personally reviewed by our team.

FreeNo obligationReviewed by Matt & Simon

Connect With Rundle

Follow along as we share growth insights for service businesses.