PAID ADVERTISING
Paid Media Built Around Qualified Opportunities — Not Vanity Metrics.
Most agencies focus on clicks, impressions, and cheap traffic. We engineer campaigns around the metrics that actually matter: qualified inquiries, booked estimates, and cost per closed opportunity.
HIGH-INTENT CHANNELS
Where We Allocate Your Advertising Capital
Every dollar is deployed where prospective clients are actively looking to hire or book.
Google Search Ads
Capture high-intent searches the exact moment a customer needs emergency repair, legal counsel, or dental treatment.
- Strict negative keyword sculpting to eliminate budget waste
- Call-only & responsive search ads targeting decision-makers
- Geo-fenced bidding by high-income zip codes and priority zones
- Bid strategies tuned to cost-per-consultation, not cost-per-click
Google Local Services Ads (LSA)
Secure top-of-page Google Screened / Google Guaranteed badges where you pay strictly per valid inbound phone lead.
- Complete profile verification & license credentialing
- Automated dispute management for invalid or spam calls
- Proactive review acquisition rhythms to maintain top ranking
- Direct integration into fast-response CRM call routing
Meta Retargeting & Direct Response
Stay front-of-mind with prospective clients who visited your site but haven't yet pulled the trigger on booking.
- Warm retargeting audiences based on specific service pages viewed
- Educational case studies and video reviews establishing authority
- Friction-free lead forms with verified phone number validation
- Seasonal re-engagement promos for past estimates & inquiries
COMMERCIAL PHILOSOPHY
The Metrics We Report vs. What Agencies Report
If a metric cannot be tied back to an appointment, estimate, or bank deposit, it doesn't belong on an executive dashboard.
- ✕ Impressions and "brand reach"
- ✕ Cheap clicks from broad match terms
- ✕ Form submissions without verified phone numbers
- ✕ Video views and social page likes
- ✓ Cost per Qualified Inbound Phone Call
- ✓ Cost per Booked Estimate / Consultation
- ✓ Show-Up Rate on Scheduled Appointments
- ✓ True Customer Acquisition Cost & ROAS
FREE GROWTH AUDIT
Find Out Where Your Paid Ad Spend Is Leaking.
Let our team conduct an audit of your Google and Meta accounts. We'll identify wasted search spend, keyword leaks, and missed booking opportunities.