PAID ADVERTISING
Google & Meta Ads for Service Businesses — Built Around Booked Work.
Google Search, Performance Max, Meta Ads, and Local Services Ads managed around qualified inquiries and booked estimates — not clicks, impressions, or vanity metrics.
HIGH-INTENT CHANNELS
Google Ads, Meta Ads & Local Services Ads — Managed Around Booked Work
Every dollar is deployed where prospective clients are actively looking to hire or book — across Google Search, Performance Max, Meta, and Local Services Ads.
Google Search Ads
Capture high-intent searches the moment a customer needs emergency repair, legal counsel, or dental treatment.
- Negative keyword sculpting to eliminate budget waste
- Call-only and responsive search ads targeting decision-makers
- Geo-targeting by priority service zones
- Bid strategies tuned to cost-per-consultation, not cost-per-click
Google Local Services Ads (LSA)
Appear at the top of Google with the Google Screened or Google Guaranteed badge, paying per valid inbound phone lead rather than speculative clicks.
- Complete profile verification and license credentialing
- Automated dispute management for invalid or spam calls
- Proactive review acquisition to maintain top ranking
- Direct integration into fast-response CRM call routing
Meta Ads
Create demand and stay front-of-mind with prospects who visited your site but haven't yet booked.
- Retargeting audiences based on specific service pages viewed
- Creative testing across hooks, offers, and audiences
- Lead forms with verified phone number validation
- Seasonal re-engagement for past estimates and inquiries
COMMERCIAL PHILOSOPHY
Where Ad Spend Actually Leaks
Most budgets don't disappear on the wrong platform — they leak between the click and the qualified inquiry. Here's what we redirect.
Ad Spend
Your budget leaves the account
Wasted Spend
Broad search terms & unqualified clicks
Qualified Inquiries
Redirected into real opportunities
Search terms report
| Search term | Match type | Status |
|---|---|---|
| emergency roof repair near me | Phrase | Active |
| roof leak inspection same day | Phrase | Active |
| shingle roof replacement contractor | Phrase | Active |
| roofer jobs hiring | Broad | Added as negative |
| roofer salary | Broad | Added as negative |
| how to fix roof leak myself | Broad | Added as negative |
| cheap roofing materials free | Broad | Added as negative |
| commercial roofing wholesale supplier | Broad | Added as negative |
emergency roof repair near me
roof leak inspection same day
shingle roof replacement contractor
roofer jobs hiring
roofer salary
how to fix roof leak myself
cheap roofing materials free
commercial roofing wholesale supplier
Illustrative example — shows how the system works.
- ✕ Impressions and "brand reach"
- ✕ Cheap clicks from broad match terms
- ✕ Form submissions without verified phone numbers
- ✕ Video views and social page likes
- ✓ Cost per Qualified Inbound Phone Call
- ✓ Cost per Booked Estimate / Consultation
- ✓ Show-Up Rate on Scheduled Appointments
- ✓ True Customer Acquisition Cost & ROAS
Reported where data access allows. Every business is different — we don't publish performance promises; we build and manage the system, and report on what the data shows.
KEEP EXPLORING
How paid advertising fits into the full system
FREE GROWTH AUDIT
Find Out Where Your Paid Ad Spend Is Leaking.
Start with an outside-in audit of your offers, landing pages and inquiry handling. If you're running ads and willing to share read-only access, we'll review the campaigns themselves too.