HOME SERVICES · GROWTH SYSTEMS
Marketing Systems Built for Home Service Businesses
Rundle Growth helps established service businesses generate qualified opportunities and build systems that convert more of those opportunities into booked jobs and revenue — from the first click to the closed job.
WHERE OPPORTUNITIES GET LOST
Where Home Service Opportunities Get Lost
The problem is often not generating more leads. Revenue is lost after the opportunity arrives — through unanswered calls, slow estimates, and follow-up that depends on someone remembering.
Ads send clicks to a generic homepage that doesn't match what the searcher asked for.
Landing pages match the search intent and make the next step obvious.
The core problem isn't always traffic. It's what happens after the opportunity arrives.
ONE CONNECTED SYSTEM
One System From First Click to Closed Job
Traffic, website, calls, CRM, response, follow-up, and pipeline — connected so opportunities don't fall between disconnected tools.
Every piece feeds into one pipeline — from ad click to booked job, with response and follow-up built in.
RELEVANT CAPABILITIES
The Pieces That Make the System Work
Each capability connects to the next — not a pile of disconnected tools.
Paid Advertising
Google Ads, Meta, and Local Services Ads built to generate qualified opportunities, not junk clicks.
Websites & Conversion
Conversion-focused websites and landing pages that turn traffic into calls, forms, and bookings.
CRM & Automation
Lead response, missed-call text-back, estimate follow-up, reminders, and pipeline automation.
Local Services Ads
For eligible businesses, LSAs put you at the top of local results with a trusted, pay-per-lead presence.
EXAMPLE LEAD JOURNEY
Every Lead Has Somewhere to Go
From the moment an inquiry arrives, the system captures, acknowledges, follows up, and moves the opportunity forward.
- New lead arrives12:03 PM
Inquiry from a roof-leak landing page form.
- Automatic acknowledgement sent12:03 PM
Instant SMS thanks the prospect and sets expectations.
- Added to New Opportunities12:04 PM
Lead enters the CRM pipeline automatically.
- Salesperson attempts call12:18 PM
Team is notified and reaches out while the lead is warm.
- Follow-up reminderNext Day
Automated task reminds the rep to try again.
- Automated follow-upDay 3
SMS nurture re-engages the prospect with a clear next step.
- Pipeline stage updatesBooked
Opportunity moves to Appointment Booked.
Illustrative example — shows how the system works, not a real client case study.
GROWTH SYSTEMS
Choose the System That Matches Your Stage
Start where your business is today, then add more as you grow.
Basecamp
Website, Google LSA, CRM, AI chat, and essential automation to capture local demand and respond faster.
Ascent
Everything in Basecamp plus one professionally managed paid channel and advanced sales automation.
Summit
Everything in Ascent plus Google and Meta together, lifecycle automation, and reactivation.
WHO IT'S FOR
Built for Local Businesses Where Every Lead Matters
Established home-service businesses that rely on inbound calls, estimates, and appointments.
- Established service business doing roughly $500K–$10M+ per year
- Relies on inbound calls, estimates, or appointments
- Wants better local visibility and faster lead response
- Wants CRM and pipeline visibility
- Has capacity for additional customers
Google Local Services Ads are only available for eligible categories and locations. Rundle confirms eligibility before onboarding.
FAQ
Questions About Home Service Marketing
Straight answers about how the system works.
Does Rundle only work with home-service businesses?+
No. Rundle Growth works with established service businesses across home services, consumer legal, dental and healthcare, and professional services. This page focuses on home services, but the same connected system applies to other industries.
Can you work with our existing CRM?+
In many cases, yes. We can connect to an existing CRM, or set up a system that routes leads, response, and follow-up into one organized pipeline. We'll confirm what's possible during the Free Growth Audit.
Can you work with our existing website?+
Often, yes. Where your current site can support conversion and lead capture, we can build on it. Where a new conversion-focused site makes more sense, we'll say so. The audit helps us recommend the right starting point.
Do we have to use Google Ads?+
No. Google Ads is one channel. Depending on your goals, Google Local Services Ads, Meta, or a combination may make more sense. We recommend the channel that fits your market and how your customers buy.
Is ad spend included?+
No. Paid media is paid directly to the ad platforms, so every media dollar is visible. Management is separate from ad spend.
Can Rundle help with missed calls and lead follow-up?+
Yes. Missed-call text-back, instant SMS and email acknowledgement, and structured estimate follow-up are core parts of the system — so fewer inbound opportunities slip away.
How does the Free Growth Audit work?+
It's an outside-in review of your advertising, offers, website, Google presence, reviews, inquiry experience, and initial response process. We walk you through the biggest visible opportunities, with no obligation to work with us.
KEEP EXPLORING
Explore the full Rundle Growth system
FREE GROWTH AUDIT
Find Out Where Your Growth System Is Losing Opportunities
We'll review your advertising, offers, website, Google presence, reviews, inquiry experience, and initial response process — and show you what to fix first.