CONSUMER LEGAL · GROWTH SYSTEMS

Marketing and Intake Systems for Consumer Law Firms

Rundle Growth helps consumer-focused law firms build a connected system that captures inquiries, supports intake, and follows up consistently — so more of the people who reach out actually become clients.

Personal injuryFamily lawCriminal defenseImmigrationEstate planningBankruptcyEmployment law+ more
Intake PipelineSample inquiry flow
Google Search
Landing Page
Phone / Form
CRM
Intake
Consultation

WHERE INTAKE BREAKS DOWN

Where Legal Opportunities Get Lost

Inquiries arriving after hours, missed calls, slow intake, and no-shows — the gaps between the inquiry and the signed client are where most opportunities slip away.

Common Issue

Generic ads send clicks to a homepage that doesn't address the searcher's specific legal need.

What Good Looks Like

Landing pages match the practice area and make booking a consultation the obvious next step.

The core problem isn't always traffic. It's what happens after the opportunity arrives.

PAID ADVERTISING

Reach People Actively Looking for Legal Help

Google Search captures people searching for a lawyer right now. Meta can reach people before they search, with offers and retargeting. We recommend the channel that fits your practice area and market.

Google SearchMeta where appropriateRetargetingLanding-page alignment
personal injury lawyer near me
SponsoredAd

Free Consultation · Personal Injury Claims

yourfirm-law.com/injury

SponsoredAd

Free Consultation · Personal Injury Claims

yourfirm-law.com/injury

Your Firm · Personal InjuryFree Consultation

Hurt in an accident? Talk to a lawyer today.

Name
Phone
Request My Free Consultation

Illustrative example — shows how the system works.

INTAKE & CRM

Every Inquiry Has a Place to Go

New inquiries enter one pipeline — captured, contacted, qualified, scheduled, and followed up — so no opportunity quietly disappears between intake and signed client.

Intake pipelineLead notificationsConsultation schedulingPipeline visibility
Intake PipelineSample opportunity
New Inquiry
Contacted
Qualified
Consultation Scheduled
Follow-Up
Client

Illustrative example — shows how the system works.

FOLLOW-UP

Consistent Follow-Up, Without Adding Headcount

Automated acknowledgement, reminders, and nurture keep prospects engaged between the inquiry and the consultation — supporting your intake team, never replacing legal staff.

Instant acknowledgementConsultation remindersNo-show recoveryNurture sequences
Hi — thanks for reaching out to our firm. We've received your inquiry and someone will be in touch shortly.

Day 0

Intake team attempts to reach the prospect to schedule a consultation.

Day 1

Hi, following up on your inquiry. Would you still like to schedule a free consultation? Reply here or call us.

Day 3

EmailA short note with what to expect at your consultation and a direct link to book a time.

Day 7

Illustrative sequence — supports your team, never replaces legal staff.

WEBSITES & CONVERSION

Landing Pages Built to Book Consultations

Conversion-focused pages match the searcher's intent, make the next step obvious, and capture the inquiry directly into your CRM — on desktop and mobile.

Your Firm LawCall

Injured? Get a free consultation.

No fee unless we win your case.

Full name
Phone number
Request Free Consultation
★ Reviews · Trusted locally

Illustrative mockup — shows a conversion-focused landing page.

GROWTH SYSTEMS

Choose the System That Matches Your Stage

Start where your firm is today, then add more as you grow.

Capture & Respond

Basecamp

Website, Google LSA, CRM, AI chat, and essential automation to capture inquiries and respond faster.

Generate & Convert

Ascent

Everything in Basecamp plus one professionally managed paid channel and advanced sales automation.

Scale & Maximize

Summit

Everything in Ascent plus Google and Meta together, lifecycle automation, and reactivation.

WHO IT'S FOR

Built for Law Firms Where Every Intake Matters

Consumer-focused firms that depend on inquiries, consultations, and consistent follow-up.

  • Consumer-focused law firm doing roughly $500K–$10M+ per year
  • Relies on inbound inquiries and consultation bookings
  • Wants faster intake response and consistent follow-up
  • Wants CRM and pipeline visibility across intakes
  • Has capacity for additional matters

FAQ

Questions About Law Firm Marketing

Straight answers about how the system works.

Does Rundle provide legal services or legal advice?+

No. Rundle Growth is a marketing and growth partner. We build the system that captures inquiries, supports intake, and keeps follow-up consistent — we do not practice law or give legal advice.

Can you work with our existing intake team?+

Yes. The system is designed to support your intake staff, not replace them. Automations handle acknowledgement, reminders, and follow-up so your team can focus on qualified conversations.

Do we have to use Google Ads?+

No. Google Search is often a strong fit for consumer legal, but Meta or a combination may make sense depending on your practice area and market. We recommend the channel that fits how your clients look for help.

Is ad spend included?+

No. Paid media is paid directly to the ad platforms, so every media dollar is visible. Management is separate from ad spend.

Can you help with consultation no-shows?+

Yes. Automated confirmation and reminder messages help keep consultations on the calendar and make rescheduling simple.

Can you work with our existing website?+

Often, yes. Where your current site can support conversion and lead capture, we can build on it. Where a new conversion-focused site makes more sense, we'll say so during the audit.

How does the Free Growth Audit work?+

It's an outside-in review of your advertising, offers, website, Google presence, reviews, inquiry experience, and initial response process. We walk you through the biggest visible opportunities, with no obligation to work with us.

FREE GROWTH AUDIT

See Where Your Intake System Is Losing Opportunities

We'll review your advertising, offers, website, Google presence, reviews, inquiry experience, and initial response process — and show you what to fix first.

Connect With Rundle

Follow along as we share growth insights for service businesses.